Why conduct a workshop?

• 2009 will be a year of profound change … a workshop identifies the issues and develops a response

• The advantage of a workshop is the fusion of outside talent and insight with in-house business knowledge

Who would run it and how?

• Business advisor and leading demographer Bernard Salt conducts workshops with senior management on consumer and workforce change

• Workshops generally require approximately a half day time commitment and include Bernard’s insight into how consumer values and workforce demographics are changing

What data is required?

• Workshops work best if they incorporate some company customer and/or workforce-profile data to see how exposed the group is to broader social change

What is the key message?

• Key message is that while business must survive in the short-term there should also be consideration of "what lies beyond"

• Bernard Salt argues that just as wars alter geographic boundaries, recessions change consumer values and worker attitudes

What outcomes can be expected?

• The outcome of the workshops is a perspective on what your customer will look like 2010-2015 … and how this is different to today and the recent past

Why Bernard Salt?

• Bernard Salt is one of Australia’s leading corporate thinkers and presenters … his workshops are lively, engaging and outcomes-orientated.