Introduction

PART 1:Life

Values and mores
The fashion-wave theory: part 1
The fashion-wave theory: part 2
Terms of endearment
Mass market goes pear-shaped
Art of television imitates life
Family ties
Conversions on the road from suburbia
Why wedding rings?
Food as sex for the over 40s
The domestication of the f-word
God and the Godless
Ethnic influences on the Australian consumer market
Left brain, right brain
The beatification of Saint Environment
It’s easy being green: the politics of plastic bags
Dam you Sydney
Helicopter kids

Generations, age and ageing
Generation X
Generation Y
Generation Random
Factor X and Factor Y
The rise and fall of the empire of the baby boomers
Baby boomer’s fashion conspiracy
Baby boom echo echo
The flying demographic wedge
The Tracey Factor: why Boomers and Y s get along
Generation Y as ethical investors
Generational ideologies
Redefining middle age
The Peter Pan generation
The new teenage years
The New Teenagers
Fabulous fifties
Meet the frugals
The chaperone syndrome

Australia and beyond
The empire of the Australians
The Australian cultural solar system
The ‘burbs
The beach
The bush
Australian mass market thinks global
Kiwis teach Aussies bug lesson
Beware the Kiwification of Australia
The lucky country’s luckiest generation

PART 2:Work

Work and home
Hot jobs for the new century
Brave new hi-tech world
Going where the work is
From Nerdistan to the Australian Geek Islands
Job towns
Your place as the new workplace
Regional movers shake up Richer Scale
Evolution of the suburban home

City and Suburbia
Sydney dominates battle of big smokes
Inner-city groove
Cultural capital
Chapel Street, Melbourne
Melbourne Inc
Down to business
The game
The Victorian era
Melbourne as world city
Ich bin ein Coaster
Lift etiquette: learning the unwritten rules
Award-winning towns
Town planners and the urban village myth
Los Angeles: the scary destination of Australian cities
Towns of the Western District
Cinderella City: the rise and rise of Brisbane
A tale of good versus evil
2015: a space odyssey

PART 3:Relationships

Men and women
The man drought: part 1
Gen Y globe-trotting prompts evolution of time-share men
The Fella Filter
The driving force behind relationships
Liberated women rewrite cultural book
The rise of the metrosexual
Loo etiquette
Women must broaden their market
New terms needed for new relationships
Manhattan man-hunters ride the Subway of Love
The ANZUS menopolises
Xer’s mating seasons
Sun, surf and the separated
The Rover syndrome
Time Traveller…

Appendices

Table 1
Table 2
Table 3

Select bibliography

Index