We might be nine years into the new century but I have finally decided to join the information age by running my own blog.
I wanted an outlet where I could conduct a public debate about rising demographic issues. And, yes, demographic issues do rise and fall. Are consumer values changing as a consequence of the GFC? What will be the defining characteristics of Generation Z? What is the (population) carrying capacity of the Australian continent?
But the purpose of The Blog is more than this.
Often I come across bits of information, random data, commercial trends and news reports that I think, given appropriate discussion, could be into a thought line worthy of a broader audience.
And because each month I speak to corporate audiences no less than 10 times and write no less than seven columns each month I am always on the look out for new consumer and demographic trends.
Join me on The Blog and to discuss—no, to define—the key issues in consumer, cultural, generational and demographic trends that are shaping the Australian nation.