KPMG’s Property Advisory Services practice is a ‘Centre of Excellence’ in demographics as it relates to the business sector. It is comprised of a team of seven specialists and is headed by Partner Bernard Salt. The practice sits within the Audit & Risk Advisory Services division of KPMG Australia.
We operate across all industries including property, finance, telecommunications, education, mining, health, tourism and retirement. We collect and analyse relevant data and interpret trends to assist businesses align products, services and workforces to meet current and future needs.
Clients can use our reports to help them identify business opportunities, perform strategic planning, develop effective marketing materials and complete in-house evaluations. Our written reports can be supplemented with presentations and workshops.
Our services broadly fit within four main categories:
Demographic analysis
We analyse trends to assist in identifying market opportunities. Using a geographic information system with mapping capabilities we extract and analyse demographic data to determine the state of the market and where it is heading.
Market analysis and master planning
Employing the relevant demographic data, we quantify market size to assist in establishing a preferred market position. We can identify the demand characteristics for consumer markets in more or less any location in Australia, the US and New Zealand. Using project conceptualisation and SWOT analysis, we can advise on the composition, scale, timing and staging of the property components of a master-planned development.
Workforce planning We identify and analyse the key demographic issues and trends facing organisations and their workforce. We provide important information and insight into medium and long-term strategic workforce planning.
Scoping the social and cultural outlook We provide an outlook of the future social and cultural environment within which a business operates. This often comprises the preparation of a scenario outlook based on projected demographic trends. This work is frequently published or made available to the media.
Bernard Salt also writes on commission brief ‘article-like’ overviews of development projects. This work is often published by the client as a brochure or booklet. These one-off publications written by Bernard Salt often receive wider media coverage. To view these overviews please visit the Reports page.
For more information on KPMG please visit www.kpmg.com.au.